RYT is a real-time, proximity-based consumer engagement platform

Trakryt Privacy Policy

Last updated: 17 November 2015

This privacy policy governs your use of the software application Ryt (Ryt App) for mobile devices that was created by Trakryt Pte Singapore. The App is a cloud based software solution in the realm of customer relations management which enables merchants and service providers to remain connected with customers and prospects. We use your Personal Information only for providing services to end users like you who download our Ryt App. By downloading and using the Ryt App, you agree to the collection and use of information in accordance with this policy.

Information Collection

When you download the Ryt App, you generally provide (a) your name, email address, age, user name, password and other registration information; (b) transaction-related information, such as when you make purchases, respond to any offers, or download or use applications from us; (c) information you provide us when you contact us for help; (d) credit card & loyalty card information (not credit card numbers) for use of the Application, and; (e) information you enter into our system when using the Application, such as contact information and project management information. You may at your sole discretion decline to provide any personal information which in no way will restrict the use of Ryt App although it may not provide the complete functionality and rich experience associated with Ryt App.

In addition, the Ryt App may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile devices unique device ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use the Ryt App.

Location information

When you visit the mobile application, we may use GPS or Bluetooth technology (or other similar technology) to determine your current location in order to determine the city you are located within and display a location map with relevant merchant and service provider offers. We will not share your current location with other users or partners. If you do not want us to use your location for the purposes set forth above, you should turn off the location services for the mobile application located in your account settings or in your mobile phone settings and/or within the mobile application

Use of Personal information

Any of the information we collect from you may be used in one of the following ways:

  • To personalize your experience (your information helps us to better respond to your individual needs)

  • To improve and expand the functionalities of our Ryt App (we continually strive to improve our Ryt App based on the information and feedback we receive from you)

  • To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)

  • To process transactions- your information will be use for the express purpose of facilitating purchase of product or services requested by you.

  • To send periodic SMS or emails, which if at any time you wish to unsubscribe you may do so by following the process outlined in the SMS or emails

  • To administer a contest, promotion, survey or other product or service feedback

Child Safety

We do not use the Application to knowingly solicit data from or market to children under the age of 14. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at support@trakryt.com. We will delete such information from our files within a reasonable time.


We are concerned about safeguarding the confidentiality of your information. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. For example, we limit access to this information to authorized employees, contractors and trusted parties who need to know that information in order to operate, develop or improve our Application. Please be aware that, although we endeavor provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.

Disclosure of information

We may disclose User Provided and Automatically Collected Information:

  • as required by law, such as to comply with a subpoena, or similar legal process;

  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;

  • with our trusted parties who have entered into an agreement with us for promotion of their products and services which you may seek to obtain for your personal consumption and have agreed to adhere to the rules set forth in this privacy statement.

However non-personally identifiable information may be provided to other parties for marketing, advertising or other uses.

Third Party Links

Occasionally, at our discretion, we may include or offer third party products or services through our app. These third party sites have separate and independent privacy policies. We therefore have responsibility or liability for the content and activities of these linked sites. Nonetheless we seek to protect the integrity and legitimate use of our Ryt App and welcome feedback about these sites.

Opt out rights

You can stop all collection of information by the Ryt App by uninstalling the Ryt App. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network. You can also request to opt-out via email, at support@trakryt.com

Data Retention Policy, Managing Your Information

We will retain User Provided data for as long as you use the Ryt App and for a reasonable time thereafter. We will retain Automatically Collected information for up to 24 months and thereafter may store it in aggregate. If you’d like us to delete User Provided Data that you have provided via the Ryt App, please contact us at support@trakryt.com and we will respond in a reasonable time. Please note that some or all of the User Provided Data may be required in order for the Application to function properly.

Terms and conditions

Please also visit our Terms and Conditions section establishing the use, disclaimers and limitation of liability governing the use of our Ryt App at www.trakryt.com

Online Privacy Policy

This online privacy policy applies only to information collected through our website and not to information collected offline.

Changes To This Privacy Policy

This Privacy Policy is effective as of 17th November 2015 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page. We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, please contact us at support@trakryt.com